Home Inspection Case Study Assignment Example | Topics and Well Written Essays - 750 words

Home Inspection Case Study - Assignment Example This created a market opportunity to the sellers and filling it one had to do it in a manner that the consumers’ needs, preferences and wants are attended to their satisfaction. Furthermore Lack of professionalism was a problem to the industry because no one viewed any of the inspections firms to being very qualified or professional as argued Ramesh (59). With this the market opportunity availed itself to Doug for him to fill the gap thus come with a solution to the problem through his services and product. Additionally there was the need to deliver on any promise made to prospective customers. These two aspired to attain their mission and objective of their business in that they would offer the best services to the consumers both at a professional level and technical approach to the satisfaction of their customers. They also wanted their business to accomplish the needs and want of the customers that coming up with a brand name that the buyers associate with easy and simple to identify with. Doug and Mary wished that their consumers would have a good perception on their service where professionalism and trustworthy is an essential matter that is always put into consideration to appoint of them doing research on how other inspection firms do their work and Doug enrolling for an 8 week course on home inspection to acquire skills thus make him professional ascertain to the industry thus boasting professionalism problem in the business. There are two targeted audience in this case study, first the primary audience who are the real estate agents who will actual need the service as first hand customers due the functional and emotional need they have for the services. The functional need is the purpose of the service in this case is what Doug and Mary has to offer them in terms of services which must be tangible and visible while the emotional need is the intangibles need, where the customers can actually trust and